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Taobao Overview

About is a Chinese language web site for online shopping, similar to eBay, Rakuten and Amazon, operated in the People's Republic of China by Alibaba Group. It is Founded by Alibaba Group in May 2003. Taobao facilitates B2C and C2C by providing a platform for businesses and individual entrepreneurs to open online retail stores that mainly cater to consumers in mainland China, Hong Kong, Macau and Taiwan.

Taobao has become the largest B2C & C2C e-commerce platform in Asia-Pacific area in recent years. The sale amount of occupies 80% share in online shopping market in China. It increased thousands of categories and billions of products, which interests more and more people.

About Taobao Vendors

There are over two million vendors at There are several levels of Reputation of vendors. The higher-reputation vendor is awarded, the better service and higher quality of product he may provide.

Taobao Vendor’s Reputation  

Red heart(s): 4 – 250 points
Blue diamond(s): 251 – 10000 points
Blue crown(s):10001 – 500000 points
Golden crown(s): more than 500000 points